Kukka Project Thirty Four
London design festival 2015
Things to see
London design festival
Where we are
London design festival
Visit us at

Stand S74 Superbrands

Old Truman Brewery, Hanbury Street, E1 6QR

Tube station: Aldgate East

 
Time

Thu 10am-7pm

Fri-Sat 10am-8pm

Sun 11am-6pm

Exhibition

Shoreditch Design Triangle

Things they say at the press
London design festival
  • Daily Telegraph
    Caesarstone stole the show in Milan earlier in the year, and are back in London
  • studio-news.com
    Hard surfaces: new products at LDF 2015 A selection of innovative surface materials are ready for their close-ups during September’s London Design Festival
  • hiddenart.co.uk
    Kukka Studio presents collaboration with Caesarstone. After the success of the Green Room at Salone del Mobile in Milan, showcasing sustainable designs such as Kukka’s 1141 Pure White table
  • kukka.co.uk
    Rona Meyuchas-Koblenz from Kukka Studio collaborates with Caesarstone for London Design Festival 2015
  • tentlondon.co.uk
    Caesarstone will collaborate with Rona Meyuchas-Koblenz from the British design house Kukka on the creation of the Thirty Four Project at Tent London
Things
to know
London design festival

The Caesarstone Guide to London

The 10 must see items at the London Design Festival 2015

The Design Museum, Studio Nando, Etsy design site, Tom Dickson, Victoria and Albert Museum, old and famous designers, young design graduates, commercial brand names and alternative galleries are just some of the institutions and participants in the London Design Festival starting at the end of next week, for the 13th time. The Festival takes place every September over a ten day period during which the city becomes a focal attraction for designers, manufacturers and fashion enthusiasts from all over the world. A plethora of events, the centre piece of which are fairs such as “One hundred percent design”, TENT LONDON and the Designjunction, spread across the metropolis, and the endless variety of the exhibiters, remind us, on the one hand, of an exhibition of graduates that has gone totally out of control, and on the other an enormous commercial fair at which it is impossible to visit all of the exhibiters.

In the framework of the festival Caesarstone will display its Project 34 at the designers’ fair TENT which offers a stage to young, promising designers. For this reason the Company decided to work with the internationally acclaimed designer Rona Meyuchas-Koblenz, whose design studio Kukka is located in London. Meyuchas-Koblenz has created an installation that is made up of 340 carpets that hover from different heights offering the viewer different perspectives on the material

The installation offers creative interpretation of the surfaces of Ceasarstone using a unique geometrical shape and combining it in the space in a variety of contexts, from floor to ceiling.

The surfaces and the tables were designed in modern geometric manner and are inspired by the unique design methods for quartz surfaces and the recipes that characterise the material. The name of the installation is based on the thirty-four colours in the Caesarstone collection in England, and the central concept that stands behind it is the placing of emphasis on the extensive colourfulness that defines the series, alongside the functionality of the surfaces, while displaying creative combinations of the material. For those of you who intend to visit the London Design Festival we have collected nine more recommendations for events, exhibitions, installations and launches that should not be missed.

Four Corners of Craft
The Etsy online design site goes out into the physical domain and will also be exhibiting in TENT. In cooperation with the British Craft Council there will be a sale exhibition by 46 craft artisans from across the United Kingdom using a wide variety of materials and techniques which have been specially created for the festival, handmade one-off items and at the same time, they will hold meetings where they will show off their work techniques and talk about the stories behind their creations.
TENT London, Old Truman Brewery, Hanbury Street, London E1 6QR

Somerset House
Somerset House will change, for the first time, into a design centre and will host five new and fascinating exhibitions, featuring among them ten international designers - such as Studio Nando, Jasper Morrison, Ross Lovegrove, Faye Toogood, Barber and Osgerby, and Arik Levy - who will present ten new installations that have been created especially for the Festival. In addition, the winners of the #PoweredByTweets competition will exhibit with the aim of creating something beautiful or solving a problem using Twitter.
Somerset House- Strand London WC2R 1LA

Nir Meiri Design Studio
Nir Meiri will present New Mexico, a new project that includes ceiling lights, table lights, plants and speakers, which was conceived from dealing with ethical questions about preservation of the environment and locality. Meiri used ready-made pottery vases, wooden pieces and printed pieces with three dimensional printing, based on the thought that the ability to use an existing product and adapt it to the needs and personal taste, lessen the pressure on the environment and encourage reusing.
19 Greek Street Gallery, London W1D 4DT

Tom Dixon
The well-known British designer Tom Dixon will bring back to life the old Selfridge’s Hotel, which is located next door to the exclusive megastore. Under the name Multiplex Dixon will connect food, design, fashion, art and technology in order to create the “buying experiences of tomorrow” in cooperation with Caesarstone and the use of the company’s surfaces in the display installations, dining areas, guest reception area and so on.
The Old Selfridges Hotel, 1 Orchard Street, London W1H 6JS

Curver
Curver, the world’s leading plastics manufacturer (part of the Keter Group), will show the Knit collection, a new and current interpretation of sewing with plastic at Designjunction. The collection includes furniture and accessories for use indoors and out - such as puffs, chairs, tables, baskets and vases - that give everyday products creativeness and quality while retaining functionality of the plastic.
Victoria House, 37 Southampton Row, London WC1B 4DA

Design 100%
By contrast to the design exhibition “Designjunction” that will be held for the fifth time, and will show young and more current design brand labels. One of the central events of the Design Festival will be, as in all years, the Design 100% exhibition, which will move to its new home at the Olympia Exhibition Centre and will show off commercial design brand names in the fields of furniture, kitchens, work spaces and more.
Olympia London, Hammersmith Road, Kensington, London W14 8UX

Israel Museum
The Design Museum of London will open a new and fascinating interactive display under the header “Like Me”, which will look at the connection between brand names such as Starbucks, the singer Jay Z, the actor George Clooney and the successful television series “Game of Thrones” create with people. In parallel to the display there will also be the exhibition Designers in Residence, which will deal with the burning and very current topic of immigration.
Design Museum, Shad Thames, London SE1 2YD

Factory
The wooden furniture manufacturers Benchmark and the ceramics brand 1882 Ltd., in cooperation with the prophetic trends agency The Future Laboratory, will exhibit under the name Factory and include, among others, new items of furniture by the Dutch designer Kiki van Eijk, and the British designer Max Lamb.
The Future Laboratory, 26 Elder Street, Shoreditch, E1 6BT

Victoria and Albert Museum.
In the best tradition of recent years, The Victoria and Albert Museum will gain host designers, exhibitions, activities and meetings that have been prepared especially for the Festival, among them the Tower of Babel of Barnaby Barford, a sculpture six metres high; works from the Swiss school of design ECAL, which look at the connection between exclusivity and the skills required to create it; and woodwork by the designer Robin Day, one of the most important furniture designers of the 20th century.
V&A South Kensington, Cromwell Road, London SW7 2RL

The Department Store of Tomorrow

This year, visitors arriving at the London Design Festival will have the opportunity to experience the immersive, multi-sensory department store of the future - London’s first pop-up department store. Instigated by Tom Dixon, the renowned British designer, MULTIPLEX is built around the contributions of its collaborating brands, bringing their own ideas and experiences to the event, such as Wallpaper* Magazine, Sony and Caesarstone.

Held to coincide with the Design Festival, MULTIPLEX brings together design, technology, fashion, film and interiors to explore how the future of retail might look, sound, smell, taste and feel. In order to provide “an experience people can’t get at hom on their iPad”, Dixon, former head of design at Habitat, will bring to life the old Selfridges Hotel, which is adjacent to the prestigious department store. The space - a 20,000-square-foot building site just off Oxford Street - will host an eclectic range of events, installations, pop-ups and interventions.



In the food court, which will be named “Stone Yard”, visitors will be able to experience Caesarstone’s surfaces while eating or having a drink. In addition, a special wrapping station will offer the visitors get their Multiplex’ shopping wrapped in a unique custom made silk papers, which will be printed with special textures of Caesarstone’s new colours.

In an interview for the Evening Standard, Dixon said that he thinks the retail interior business has been crushed by soaring rents and affected by the growth of online shopping. A radical rethink such as the Multiplex model may be its only chance of survival. “The high streets are fighting a losing battle against online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined world. The Multiplex is a prototype shop for the future, a multiple stage for new ideas.”

Design for Change

Design can be expressed as a behavioural and social perception, and we as designers are responsible for being sensitive enough to understand what is happening behind the scenes.

Rona Meyuchas-Koblenz and her team have crafted 340 tables and surfaces especially for a Caesarstone installation, which will be presented as part of the London Design Festival.

The London Design Festival was first held in 2003 and is considered one of the most important annual events in the design world. This year, in its 13th year, the festival program includes over 400 events and exhibitions attended by hundreds of companies and designers from around the world. Among the companies this year, Caesarstone will present “Project Thirty Four” - an installation based on Caesarstone UK’s 34 colour collection, and includes tables that organically being to ‘grow’ out of the ground and continue to hover up to the ceiling.

At the last design week held in Milan, Meyuchas-Koblenz presented a table based on the 1141 design. The table surface is a design inspired by the natural shape of the rough stone, and at the London Design Festival, which opens on 19th September, Meyuchas-Koblenz will present an installation that continues the collaboration between Caesarstone and Meyuchas-Koblenz, based on Caesarstone’s British 34 colour collection, taking it a step further. This is how it came to be called: “Project Thirty Four”. The installation’s prominent elements make use of the six new colours in the collection, which address design trends such as a return to nature and to tradition or increasing use of raw materials such as concrete. “The challenge was to move away from the idea of a table and create a three-dimensional experience that defies the common perception of kitchen surfaces”, she says. “The current installation complements the same initial concept of the shape as expressed in the 1141 table. The result is an installation that grows organically out of the ground, becomes tables on various scales, and continues to hover up to the ceiling. The shape of the surfaces always remains the same, what changes is the size and type of surface. And the visitor’s perception also changes according to their point of view - when you are inside it, you initially see the elements at varying heights up to 1.3 meters, and when you lift your head and look up you see 120 suspended surfaces of various sizes, as if hovering from the ceiling, which is kind of opposite to what is happening on the ground.

Meyuchas-Koblenz, who studied Industrial Design in Milan, is the founder of the British kukka brand and the kukka design studio, which specializes in designing and creating products for the home and office, their products being sold in stores all over the world such as Paul Smith, Conran, and Selfridges.



At kukka design studio, they specialize in custom made design for public spaces, and designs for external companies. Her collaboration with Caesarstone began five years ago when she designed and created ‘Balata’ rulers made from Caesarstone. “People are generally used to seeing surfaces as two-dimensional rectangles. Through this installation we have attempted to expose them to the other dimensions of the material. A change in the visual angle has deliberate significance - like having to adjust your height occasionally to look somebody in the eye. Your dimensions change and subconsciously this affects your perception of the material”.

How would you want this to be reflected in the installation space?

“We would be happy if visitors touched the material and felt it on all sides. The shape of the surface is flat and two dimensional as it were, but its processing is three-dimensional and precise on all sides of the material.

If people touch the material, detect the differences between the surfaces and see the resolution of the different colours and textures, this will open up another approach to the material for them”.

How so?

“First of all, they will see the ability to combine colours together in an extraordinary way: the shape of the surfaces is actually the same shape - supposedly a neutral shape, there’s no clever trickery here - and so the material is the one doing the work, it speaks for itself. Furthermore, the installation visitors will be able to see and understand the various possibilities for using Caesarstone surfaces. I hope they will look at it differently and not just see a surface”.

“In this respect we are using design as a tool to change people’s perceptions, to make them see the world differently. The wider public has all kinds of notions about materials and I hope this installation will stir the visitors’ imaginations and make them say ‘I want this for my kitchen’, ‘what a cool company, I love their thinking’.

Ultimately Caesarstone is a company who sees added value in design, attributing great importance to design, which is why it sponsors projects such as this. In my opinion, this installation also illustrates how much Caesarstone is a company with an open mind, which is developing interesting products. And this is also what makes the product more ‘sexy’: just as each of us decide what to wear every morning, our decisions say all sorts of things about us, and that’s the beauty of design”.

Where? When?
24 - 27
of September 2015
Thirty Four Project
at Tent London on view

We are proud to announce Caesarstone's latest collaboration with Rona Meyuchas-Koblenz from the British design house Kukka.

This exhibition promotes Caesarstone's 2015 Supernatural Series through an innovative re-interpretation of surfaces and tables. These will be presented using the 1141 pure white colour from the colour palette as a primary source of inspiration.

Inspiration
A brilliant young designer introduced to the most beautiful stones she’s ever seen.

Designer Rona Meyuchas-Koblenz, originally inspired by the 1141 colour - the epicenter of the whole collection - was then further captivated by the additional tonalities of the 2015 Supernatural Series colour pallete, which she then included in the overall tables and surfaces' composition.

Craft
Carefully crafted, step by step, her modern design came alive.

Modern and geometric in their design, the exhibited surfaces and tables are inspired by manufacturing techniques, quartz structure and Caesarstone surfaces. The exhibition's name, Thirty Four, was created in reference to the unique pallete of 34 colours within the Caesarstone 2015 Supernatural Series.